How far would you go to maintain your image as the sickest most devastating man on the planet? Although Fedor’s status as baddest man alive is being disputed by the controversy surrounding his snobbish contract decisions and selective fighting, he is willing to sue for $1.6 million US (1.55 billion Korean won) to perpetuate his “powerful image�.

The video incites laughter but does it warrant 1.6 million dollars to compensate for a damaged image and illegal use of his likeness? And what makes Fedor enough of an authority on advertising and/or beekeeping to enable him to credibly judge the honey commercial as “shoddy”? Granted Fedor’s image was used without consent but the rewarded 1.6 million dollars still seems excessive.

Not to mention ironic….

Then consider….

Of course with that extra $1.6 million bucks Fedor can afford some honey that isn’t “shoddy”…

Local martial arts chief indicted for fraud against Fedor @ The Korea Times