That’s not a new MMA promotion for those of you not hip to how things work in showbiz–that’s Creative Artists Agency, arguably the biggest deal in entertainment who is now making a push into sports. Check out the company that GSP finds himself in now:

UFC welterweight champion Georges St. Pierre has signed with CAA Sports, a division of Creative Artists Agency (CAA), which already represents sports superstars the likes of Sidney Crosby, Derek Jeter, LeBron James and David Beckham.

The CAA response:

“Beyond being a fierce competitor and a tremendously skilled fighter, Georges St. Pierre’s class, integrity and humility also make him a terrific ambassador for (mixed martial arts),” said Howard Nuchow, co-head, CAA Sports. “We look forward to creating opportunities for Georges that cross international borders and build upon his widespread appeal.”

Added Spencer: “Georges’ appeal transcends the Octagon and I am confident that together we can introduce Georges, and the entire sport of MMA, to a wider audience.”

GSP signs with CAA @ Sportsnet.ca