Here’s a CNBC report about the UFC and their valuation. Dana White suggests that ‘business is up’ 20% over last year–whether or not that’s the case is sort of hard to determine since they’re a privately held company and all. Here’s the best part–Dana talks about why MMA is booming while other sports are suffering. Emphasis added:

White gave us a never before released number to prove it, saying that business was up 20 percent in the first quarter of 2009 compared to the first quarter of 2008. White wasn’t afraid to say why his sport was the best, either.

“No wonder baseball is suffering,” White said. “There are more kids skateboarding now than playing baseball. And kids these days are into instant gratification. Baseball is too slow. I mean, I bet on the Red Sox game the other night and couldn’t even watch it.“

We have differences with Dana from time to time, but how can you not like the guy after a line like that….

Dana White: UFC biz up 20% @ CNBC