NBC Sports coverage of UFC 100
By Jim Murphy July 12th, 2009They don’t give it quite the high profile placement as some of the other outlets, opting for a Lance Armstrong top story:
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July 12th, 2009 at 4:37 pm
I truly think that might have something to do with the end of the main event fight. If MMA, and “The UFC” becoming something everyone can talk about and “watch” Brock Lesnar’s weiner-mobiling at the end of the the main fight is a sure way to make sure people won’t not only watch but tell others NOT to watch.
The recent required apology not only to Bud Light, but to the community asa great move but how many will see that, vs how many will remember what a total asshole Lesnar was at the end of the fight?