Via No Holds Barred:
First ESPN.com features the UFC front and center and now GSP has a Gatorade commercial:

Don’t know whether this is sad, but in a funny way or funny, but in a sad way: A bodybuilding competition in Belgium had to be canceled after all of the assembled ‘freak-a-zoids’ took flight rather than take a surprise drug test:

The Belgian bodybuilding championship has been canceled after doping officials showed up and [...]

We talked about Slayer’s summer plans (the Rockstar Mayhem Fest tour) earlier today, and just came across this interview with the band’s guitarist Kerry King who talks about the Mayhem Fest, Marilyn Manson and his fondness for snakes:
Slayer’s Kerry King interview @ ClubKingSnake dot com
Our post on the Rockstar Mayhem Fest below:
Rockstar Mayhem Fest 2009 [...]

Whitechapel is a current favorite of mine–they hail from Knoxville, TN of all places and will be on the aforementioned Rockstar Mayhem Fest 2009:

With the possible exception of the Maryland Deathfest on May 22-24th–headlined by a rare US appearance by metal gods and Josh Barnett sponsors Bolt Thrower, and also featuring bands like Cephalic Carnage, Napalm Death and SAVSCI favorites Hail of Bullets and Cattle Decapitation–the concert event of the summer will no doubt be the Rockstar Mayhem [...]

The marketing website Promo Magazine has a feature article today about ‘No Fear Energy’ and its sponsorship of MMA with the WEC and Urijah Faber:

PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.
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No Fear Energy is the official energy drink of cagefighting, [...]

The never dull Shinya Aoki discourses on his immediate fighting future and Japanese energy drinks for erectile dysfunction in his 8/11/08 Kamipro.com column translated by the essential SukiMMA:

It’s very hot every day. To change my feeling, I went to Kamakura. My destination was Tsuruoka Hachimangu(Shrine). I saw many people who were short of breath by [...]

Here’s a quick tape of the 7-Eleven close to the legendary PRIDE/DREAM/World Victory road venue the Saitama Super Arena outside of Tokyo. Check out the wild garb that the 7-Eleven employee is wearing, most notably the hat apparently inspired by former Guns n Roses guitarist Buckethead…

All of us here at SAVSCI have a soft spot for 7-Eleven. Those of us who grew up in the west, in particular, wouldn’t have made it out of high school without starving were it not for the ‘Cadillac of convenience stores’ and the Slurpee is the Fedor Emelianenko of frozen drink products.
7-Eleven [...]

Remember back when the UFC announced that Bud Light was coming on board as a primary sponsor? About that time there were a number of articles in the ad industry press with comments from Coca-Cola representatives suggesting that while they were impressed with MMA’s demographics they had no plans to get involved with the [...]